‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

The scourge of industrially manufactured edible products is a worldwide phenomenon. While their use is notably greater in Western nations, constituting the majority of the usual nourishment in places such as the United Kingdom and United States, for example, UPFs are taking the place of fresh food in diets on each part of the world.

Recently, the world’s largest review on the health threats of UPFs was published. It warned that such foods are subjecting millions of people to long-term harm, and demanded urgent action. Earlier this year, an international child welfare organization revealed that more children around the world were obese than malnourished for the historic moment, as junk food overwhelms diets, with the most dramatic increases in developing nations.

A leading public health expert, professor of public health nutrition at the a prominent Brazilian university, and one of the review's authors, says that businesses motivated by financial gain, not personal decisions, are propelling the transformation in dietary behavior.

For parents, it can appear that the entire food system is working against them. “On occasion it feels like we have absolutely no power over what we are serving on our child's dish,” says one mother from South Asia. We conversed with her and four other parents from around the world on the growing challenges and annoyances of ensuring a nutritious food regimen in the time of manufactured foods.

In Nepal: Battling a Child's Desire for Packaged Snacks

Bringing up a child in the Himalayan nation today often feels like battling an uphill struggle, especially when it comes to food. I cook at home as much as I can, but the moment my daughter leaves the house, she is surrounded by brightly packaged snacks and sugary drinks. She continually yearns for cookies, chocolates and bottled fruit beverages – products intensively promoted to children. Just one pizza commercial on TV is sufficient for her to ask, “Are we getting pizza today?”

Even the school environment encourages unhealthy habits. Her canteen serves sugary juice every Tuesday, which she anxiously anticipates. She is given a packet of six cookies from a friend on the school bus and chocolates on birthdays, and encounters a french fry stand right outside her school gate.

On certain occasions it feels like the whole nutritional ecosystem is working against parents who are just striving to raise fit youngsters.

As someone working in the Nepal Non-Communicable Disease Alliance and leading a project called Promoting Healthy Foods in Schools, I comprehend this issue profoundly. Yet even with my professional background, keeping my school-age girl healthy is extremely challenging.

These constant encounters at school, in transit and online make it nearly impossible for parents to curb ultra-processed foods. It is not only about children’s choices; it is about a dietary structure that makes standard and advocates for unhealthy eating.

And the figures mirrors precisely what parents in my situation are going through. A comprehensive population report found that over two-thirds of children between six and 23 months ate poor dietary items, and a substantial portion were already drinking flavored liquids.

These statistics resonate with what I see every day. A study conducted in the area where I live reported that a notable percentage of schoolchildren were carrying excess weight and more than seven percent were clinically overweight, figures closely associated with the surge in processed food intake and more sedentary lifestyles. Another study showed that many Nepali children eat sweet snacks or manufactured savory snacks on a regular basis, and this frequent intake is linked to high levels of tooth decay.

Nepal urgently needs tighter rules, improved educational settings and more stringent promotion limits. Before that happens, families will continue engaging in an ongoing struggle against processed items – a single cookie pack at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My position is a bit different as I was had to evacuate from an island in our archipelago that was destroyed by a powerful storm last year. But it is also part of the harsh truth that is facing parents in a region that is experiencing the very worst effects of climate change.

“The circumstances definitely deteriorates if a storm or volcanic eruption destroys most of your crops.”

Even before the storm, as a food nutrition and health teacher, I was deeply concerned about the growing spread of quick-service eateries. Currently, even smaller village shops are involved in the change of a country once characterized by a diet of fresh regional fruits and vegetables, to one where fatty, briny, candied fast food, full of artificial ingredients, is the favorite.

But the situation definitely worsens if a natural disaster or mountain activity decimates most of your crops. Nutritious whole foods becomes scarce and prohibitively costly, so it is really difficult to get your kids to eat right.

Despite having a stable employment I wince at food prices now and have often resorted to selecting from items such as peas and beans and meat and eggs when feeding my four children. Providing less food or diminished quantities have also become part of the post-disaster coping strategies.

Also it is very easy when you are balancing a stressful occupation with parenting, and hurrying about in the morning, to just give the children a small amount of cash to buy snacks at school. Regrettably, most campus food stalls only offer manufactured munchies and sweet fizzy drinks. The outcome of these challenges, I fear, is an increase in the already epidemic rates of non-communicable illnesses such as type 2 diabetes and cardiovascular strain.

The Allure of Fast Food in Uganda

The logo of a major fried chicken chain looms large at the entrance of a commercial complex in a urban area, challenging you to pass by without stopping at the quick service lane.

Many of the youngsters and guardians visiting the mall have never ventured outside the borders of Uganda. They certainly don’t know about the bygone era of hardship that led the founder to start one of the first American international food chains. All they know is that the three letters represent all things desirable.

Throughout commercial complexes and each trading place, there is fast food for every pocket. As one of the more expensive options, the fried chicken chain is considered a luxury. It is the place local households go to celebrate birthdays and baptisms. It is the children’s reward when they get a favorable grades. In fact, they are hoping their parents take them there for Christmas.

“Mum, do you know that some people pack fast food for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from fried breakfasts to burgers.

It is Friday evening, and I am only {half-listening|

Richard Cox
Richard Cox

A tech enthusiast and writer passionate about digital transformation and emerging technologies in Europe.